Application Platform Growth Lead
Role Overview
Work Location: Malaysia, with international business travel when required
Compensation: High salary, negotiable based on experience and ability + Performance Bonus + Employee Share Option Plan (ESOP)
1. Company Background
Group Companies: SunStrong Entertainment & Thousands of Years Media
Founder: Datuk Wira Jment Lim, Malaysian entrepreneur
Guided by the vision of bringing more joy and happiness to the world through our existence, Datuk Wira Jment Lim founded SunStrong Entertainment in 2017. With the changing media landscape and the foundation built by SunStrong Entertainment, he later founded Thousands of Years Media in 2024.
SunStrong Entertainment
Headquarters: Kuala Lumpur
SunStrong Entertainment’s core business covers film investment, production, co-production, and local distribution. The company also actively organises and sponsors concerts, cultural and arts events, creative competitions, and community initiatives that create positive social impact.
To date, films produced by SunStrong Entertainment have received 70 selections and nominations, and won 25 major awards.
Our notable works include Mother Bhumi, which achieved strong recognition at the Golden Horse Awards; Snow in Midsummer, which received multiple international awards; Pavane for an Infant, Malaysia’s official submission for Best International Feature Film at the Academy Awards; and Dear You, which was co-distributed in Malaysia.
Thousands of Years Media
Headquarters: Kuala Lumpur
Thousands of Years Media is built on four core business pillars: Cultural Entertainment, Education, Technology, and Marketing.
Our business ecosystem connects cinema films, the full micro drama industry chain, artist management, live performances, content creation, talent development, and ticketing platform operations.
In Cultural Entertainment, we are among the early movers in Malaysia’s local micro drama industry. Our first Chinese-language micro drama, In Character, has achieved more than 260 million views across digital platforms.
In Education, we collaborate with Raffles University to offer screen media courses. We also conduct acting training classes and micro drama production training.
In Technology, we are preparing to launch Tix365, a ticketing platform, and Bite Shorts, a micro drama platform.
In Marketing, our brand portfolio includes ToYm Wardrobe, ToYm Fashion, ToYm Beaute, Dong Lin Fish Scale Jelly, and Flowers.com.my.
With strong experience in traffic growth and content marketing, we have pioneered a new advertising category in Malaysia: ToYm Micro Drama Ads. This model combines Advertising × Content × Entertainment × Celebrities × Social Media, turning advertising from a cost into a long-term brand asset.
About Bite Shorts
Bite Shorts is a new-generation AI entertainment technology platform that starts from Malaysia, is built for ASEAN, and is designed to expand internationally.
Our goal is not just to build a micro drama app.
We aim to build an international entertainment platform that combines micro dramas, AI interaction, membership and points systems, content monetisation, an online marketplace, and a complete IP ecosystem.
The first phase of development has been completed. We have also secured licensing for hundreds of quality micro drama titles and are preparing for full market launch.
Our core advantage is:
Proven operating methods + Deep understanding of ASEAN markets
We understand content. We understand local markets. What we need now is a hands-on platform leader who can turn these strengths into a product, a platform, and a scalable operating system.
2. Who Are We Looking For?
We are not looking for an ordinary corporate manager.
We are also not looking for someone who only manages one department.
We are looking for a core team member who can work closely with the founding team to build an international platform.
If you have been involved in building internet platforms, short video platforms, micro drama platforms, or content platforms, and you want to bring proven internet experience into international markets, we look forward to building a truly global entertainment platform with you.
3. Your Mission
Your mission is to lead the team in building Bite Shorts into an entertainment platform that ASEAN users choose to open every day.
From product and content to growth and monetisation, you will build an operating system that can be repeated, scaled, grown, and monetised over the long term.
The goal is to make Bite Shorts a truly competitive AI entertainment technology platform with international potential.
Job Description
1. Platform Strategy Planning
• Participate in developing the company’s overall growth strategy and platform roadmap.
• Build the long-term development plan for the platform.
• Drive the platform’s international expansion.
2. Overall Product Planning
• Develop the product roadmap.
• Continuously improve the user experience.
• Build the membership system, points system, and marketplace system.
• Drive fast and continuous product improvement.
3. Platform Operations
• Build the content operations mechanism.
• Establish recommendation and content distribution strategies.
• Improve watch time, retention rate, and user activity.
• Set up platform operation standards and processes.
4. User Growth Across All Channels
• Build the user growth system.
• Establish referral, invitation, and membership growth mechanisms.
• Improve DAU, MAU, retention rate, and user lifetime value (LTV).
5. Monetisation Across All Channels
• Build the content monetisation model.
• Establish the Bite Mall operating system.
• Build brand partnership and advertising business models.
• Drive continuous platform revenue growth.
6. Data-Driven Management
• Build the platform’s business data system.
• Use data to continuously improve product and operation strategies.
• Build a data-driven management culture.
7. Team Building and Management
• Build and manage a cross-functional team.
• Coordinate Product, Operations, Growth, and Commercial teams.
• Establish standard workflows and performance evaluation systems.
• Ensure all departments work toward the company’s business targets.
Job Requirements
- Minimum 5 years of experience in internet platforms, short video, micro drama, or digital content streaming platforms.
- Hands-on experience leading core business areas such as Product, Platform Operations, Growth, or Monetization.
- Proven experience building products from 0 to 1 or scaling high-growth platforms.
- Strong understanding of product strategy, platform operations, user growth, and monetization models.
- Excellent analytical skills with strong business judgment and decision-making abilities.
- Strong leadership and cross-department collaboration skills.
- Entrepreneurial mindset with a passion for innovation.
- Willingness to support international business expansion.
Experience at any of the following companies is highly preferred:
- TikTok
- TikTok Shop
- ReelShort
- DramaBox
- iQIYI International
- YouTube Shorts
- Shopee
- Lazada
Experience in any of the following areas is highly preferred:
- Platform Product Management
- Platform Operations
- User Growth
- Recommendation Systems
- Monetization
- Content Platforms
- Content Commerce
First-Phase Objectives
Your initial success will not be measured by delivering individual product features. Instead, you’ll build the operational foundation that supports BiteShorts long-term growth.
Key objectives include:
- Establish and execute the platform product roadmap.
- Build a scalable content operations system.
- Develop recommendation and content distribution mechanisms.
- Launch and optimize membership and rewards systems.
- Build the Bite Mall operating framework.
- Establish a comprehensive platform analytics framework.
- Develop a sustainable user growth model.
- Achieve the user growth and commercial targets set by the Board of Directors.
What We Offer
- Highly competitive compensation based on experience and capabilities.
- Performance bonuses linked to overall platform achievements.
- Long-term Employee Share Option Plan (ESOP).
- Direct collaboration with the founding team to shape the company’s core strategy.
- Significant decision-making authority and entrepreneurial ownership.
- The opportunity to build an AI-powered entertainment platform with ASEAN roots and expand into international markets.
The Future Starts Here
China’s micro drama and content commerce industries have already demonstrated significant market potential. Southeast Asia remains one of the world’s most exciting emerging opportunities.
Our vision is to bring China’s proven product, operational, and commercial models to ASEAN — and ultimately expand into global market.
If you’re excited to build a platform from 0 to 1, scale it across ASEAN, and take it worldwide…
If you’re passionate about creating more than just an app — but an international entertainment platform…
Join BiteShorts team and help build the next generation of AI-powered entertainment platforms.
