Head of Platform Growth & Operations (BiteShorts)

What You Will Own

1. Drive User Acquisition

Build and execute strategies to continuously acquire new BiteShorts users.

This may include:

• Paid User Acquisition
• Organic Growth
• Social Media Acquisition
• Creator & Influencer Acquisition
• Content-Led Growth
• Referral Programmes
• Partnerships
• Cross-Promotion
• App Store Optimisation
• Campaigns & Promotions
• Viral Growth Mechanics

You should understand where users are coming from, what it costs to acquire them and which channels produce users who actually stay.

Take ownership of continuously improving acquisition efficiency and scale.

2. Turn Downloads Into Active Users

Getting someone to install BiteShorts is only the beginning.

You will be expected to improve the journey from:

Install → Registration → First Action → First Content Experience → Repeat Usage

Work with product, content and marketing teams to:

• Improve onboarding.
• Reduce user drop-off.
• Increase registration and activation.
• Improve first-session experience.
• Encourage users to discover content quickly.
• Drive users towards repeat platform usage.

Your responsibility is not simply to generate installs.

It is to generate real users.

3. Improve Engagement & Retention

Understand what makes users return to BiteShorts.

Use content, product mechanics, notifications, rewards and platform experiences to improve:

• Daily Active Users
• Monthly Active Users
• Viewing Frequency
• Watch Time
• Session Frequency
• Content Consumption
• User Participation
• Repeat Visits
• D1 / D7 / D30 Retention

Identify where users disengage and continuously test ways to bring them back.

4. Build Platform Growth Loops

Develop mechanisms where existing user activity helps create additional growth.

This may include:

• Referral Systems
• Watch-to-Earn Mechanics
• Points & Rewards
• Daily Engagement Mechanics
• Social Sharing
• Voting
• Live Interaction
• Creator-Led Growth
• Community Participation
• Redemption
• Loyalty & Membership
• Other Viral or Retention Mechanics

Do not rely entirely on advertising to acquire every new user.

Help build a platform where users, content and product mechanics contribute to future growth.

5. Lead Content & Platform Operations

Work closely with Content and Production teams to ensure BiteShorts has content capable of attracting and retaining audiences.

Use platform data to understand:

• What users watch.
• What they skip.
• What makes them continue watching.
• What brings them back.
• Which content attracts new users.
• Which content creates stronger retention.
• Which content contributes to monetisation.

Help translate these insights into content acquisition, production, programming and distribution decisions.

Ensure platform operations support a reliable and engaging user experience.

6. Drive Monetisation

Growth must eventually create business value.

Work with management, product, commercial and relevant teams to develop and optimise monetisation opportunities across BiteShorts.

This may include:

• Membership
• Paid Content
• Advertising
• Brand Integration
• In-App Purchases
• Points & Redemption
• Bite Mall
• Live Commerce
• Tix365 Integration
• Partnerships
• Other Platform Revenue Models

Understand the relationship between user growth, engagement, retention and revenue.

Build monetisation without unnecessarily damaging the user experience.

7. Use Data to Drive Decisions

Know the platform numbers.

Build clear visibility across metrics such as:

• Downloads
• New Users
• Registered Users
• Activation Rate
• Cost Per Install (CPI)
• Customer Acquisition Cost (CAC)
• Daily Active Users (DAU)
• Monthly Active Users (MAU)
• DAU / MAU Ratio
• D1 / D7 / D30 Retention
• Churn
• Watch Time
• Session Frequency
• Engagement
• Conversion Rate
• Paying Users
• ARPU
• Revenue

Do not report numbers simply because they are available.

Use data to answer:

What happened?
Why did it happen?
What should we do next?

8. Run Growth Experiments

Build a culture of continuous testing and improvement.

Develop hypotheses, launch experiments, measure results and scale what works.

Experiments may involve:

• Acquisition Channels
• Campaign Creatives
• Onboarding
• Content Recommendations
• Notifications
• Rewards
• Pricing
• Membership
• Referral Mechanics
• User Journeys
• Platform Features
• Promotions

Not every experiment needs to succeed.

But every meaningful experiment should produce something we can learn from.

9. Connect Product, Growth & Operations

Work closely with:

• Product & Technology
• Marketing
• Content
• Production
• Creative
• Commercial
• Partnerships
• Customer Support
• Management

Translate user behaviour and business requirements into clear platform priorities.

Help determine what should be built, improved, tested or removed based on its impact on users and the business.

Ensure teams are working towards the same platform objectives instead of operating independently.

10. Build & Lead the Platform Growth Team

Build the capabilities required to scale BiteShorts.

• Establish clear responsibilities and performance expectations.
• Lead internal team members and external partners where required.
• Develop people who can independently own important areas of platform growth and operations.
• Build strong execution discipline.
• Create processes that allow BiteShorts to grow without depending entirely on one individual.

Who We Are Looking For

We care more about what platform you have actually grown and what results you achieved than how many years you have worked or what title appears on your CV.

Proven Platform Growth Results

You should be able to demonstrate a consumer platform where you personally played a significant role in growing:

• Users
• Active Users
• Engagement
• Retention
• Revenue

Relevant experience may come from:

• Short-Video Platforms
• OTT / Streaming Platforms
• Content Platforms
• Social Platforms
• Mobile Apps
• Gaming
• E-Commerce
• Marketplaces
• Consumer Technology Platforms
• Other High-Frequency Digital Products

We want to understand:

• What was the platform?
• How many users did it have when you started?
• How many users did it grow to?
• What did you personally own?
• How did you acquire users?
• Which acquisition channels worked?
• What happened to CPI or CAC?
• What happened to activation and retention?
• How did you improve engagement?
• What monetisation results were achieved?
• What did you learn when growth did not work?

Your achievements should be reasonably verifiable through platform data, previous employers, references, case studies or other supporting evidence.

Strong User Acquisition Capability

You understand how to acquire users at scale.

You should be comfortable with both paid and organic acquisition and understand the economics behind growth.

You know that the cheapest install is not necessarily the best user.

You look beyond CPI and understand the relationship between:

Acquisition Cost → User Quality → Retention → Lifetime Value

Strong Product Growth Thinking

You understand that many of the strongest growth opportunities happen inside the product.

You can identify friction, analyse user journeys, develop hypotheses and work with Product & Technology teams to improve conversion, engagement and retention.

You do not simply ask developers to add features.

You should understand why a feature should exist and what user or business metric it is expected to improve.

Strong Content & Consumer Understanding

BiteShorts is an entertainment platform.

You should understand how content influences:

• Acquisition
• Watch Time
• Engagement
• Retention
• Sharing
• Monetisation

Experience with short-form video, streaming, entertainment, creator platforms or content-driven products will be a strong advantage.

Commercial Mindset

You understand that growth is not simply about producing impressive user numbers.

A strong platform must eventually create sustainable commercial value.

You should be comfortable connecting:

Users → Engagement → Retention → Conversion → Revenue

What Matters More Than Years or Certificates

There is no strict minimum number of years and no strict degree requirement.

What matters more is:

• What platform have you grown?
• How many users did you acquire?
• How did you acquire them?
• What did acquisition cost?
• Did those users stay?
• Did engagement improve?
• Did retention improve?
• Did revenue improve?
• What did you personally own?
• Can you reproduce those results with BiteShorts?
• Can you build a team capable of scaling those results?

Skills That Matter

• User Acquisition
• Growth Strategy
• Growth Marketing
• Platform Operations
• Product Growth
• Mobile App Growth
• Performance Marketing
• Organic Growth
• Referral & Viral Growth
• User Activation
• User Engagement
• Retention Strategy
• Lifecycle Management
• Content Operations
• Platform Monetisation
• App Store Optimisation
• Growth Experimentation
• Funnel Analysis
• Cohort Analysis
• Data Analytics
• Consumer Behaviour
• Product Strategy
• Cross-Functional Leadership
• Team Leadership

Our Values

We look for people whose behaviours align with ToYm’s core values:

• CUSTOMER-CENTRIC
• PURPOSE-DRIVEN & RESULTS-ORIENTED
• TEAMWORK
• RESPONSIBILITY
• EFFECTIVE EXECUTION
• HUMBLE & LEARNING
• PURSUIT OF EXCELLENCE
• CONTINUOUS INNOVATION
• CONTRIBUTE TO SOCIETY

We do not only ask whether you agree with these values. We look at how you have demonstrated them through your past actions, decisions and results.

Rewards & Growth

• Take ownership of the growth and performance of BiteShorts.
• Build and lead the Platform Growth & Operations function.
• Influence product, content, user acquisition and monetisation strategy.
• Work directly with management and cross-functional leaders.
• Build a consumer platform from an early stage into a larger-scale business.
• Take on greater platform and business leadership responsibility as BiteShorts grows.

This Role Is For You If…

You have already helped grow a consumer platform and can explain exactly how you did it.

You understand that downloads alone are not growth.

You want to own the entire journey:

Acquire Users.
Activate Them.
Keep Them Engaged.
Bring Them Back.
Monetise the Platform.
Scale What Works.

You are not looking for a role where you manage only marketing campaigns or platform operations.

You want responsibility for building the growth engine behind an entire consumer platform.

Come build and scale BiteShorts with us.