Since its launch, 《In Character》 has continued to capture the attention and love of audiences with its compelling storyline and high-quality production. Even after the series concluded, its popularity continues to grow, with total views officially surpassing 260,000,000.
The consistently rising viewership clearly demonstrates the powerful long-tail reach of quality micro dramas. This is also why we believe micro dramas are one of the most effective media formats for building “content assets”, one investment, multi-platform exposure, long-term reach, and continuously accumulated brand value.
A heartfelt thank you to every viewer for your support and companionship throughout this journey. Moving forward, Thousands of Years Media will continue to create more high-quality micro dramas, bringing audiences more compelling stories while creating even greater opportunities for brands to achieve long-term communication and marketing value.
